This includes information about products and services. It is for this reason that search is a critical channel for a small businesses like yours. When you add search, keep in mind that Google is the most dominant. This doesn’t mean that you should ignore other search engines. Although Bing has a smaller market share than Google, its users tends to have higher incomes and is therefore more likely to purchase. If you want people to find your website or blog on the internet, then it is important that you include search as part of your online marketing plan.
New City Media is for you if …
- You have little or no time to manage your search ads
- You can’t afford to employ a marketing team member
- You only have a small budget for advertising
- You want to pay less per click for search ads
- You want to reach customers when they are actively looking for information about your product or service.
How To Generate Leads 61% of marketers state that generating leads is the biggest challenge they have. Without securing the right high-quality leads, you can’t secure sales. It’s also important to focus your marketing tactics on attracting the right leads – people who are interested in what your company offers. No matter your industry, the mission to create leads is competitive.
The Solution
With the right digital marketing strategy, you can drive traffic to your website and generate high-quality leads. Create a comprehensive marketing plan that includes detailed personas and a clear pathway for the buyer’s journey. This is how you attract prospects most likely to convert into leads and secure those sales. An effective strategy to attract visitors to your site is publishing content your target audience is interested in. Complete a competitor analysis and research the type of content companies in your industry are producing. You can also survey existing customers to ask them about the sort of content they’d like to see.
